In 2024, beauty salons are actively implementing CRM systems to optimize business processes, improve customer interactions, and enhance overall efficiency. CRM (Customer Relationship Management) becomes an indispensable tool in managing beauty salons, providing better service, and increasing customer satisfaction. Let’s explore the key functions of CRM systems for beauty salons and review five popular programs.
Key functions of CRM systems for beauty salons:
Customer Database Management
Efficient management of the customer database allows better understanding of clients, personalization of services, and overall improvement in customer satisfaction. Some aspects of this crucial function include data collection and storage (names, contact details, visit dates, service history, preferences, etc.), customer segmentation to create better marketing campaigns, trend analysis.
Appointment Scheduling and Management
The appointment scheduling and management feature in CRM systems for beauty salons in 2024 is a crucial element of business process automation. It is convenient for clients and helps utilize staff time more efficiently.
Automated Schedule Management: The system automatically manages employee schedules, taking into account working hours, the availability of technicians, and the workload of each specialist.
Online Booking: Online booking significantly improves the quality of customer service, simplifying the process and making it more convenient for clients to choose services, technicians, and suitable time slots.
Notifications and Reminders
The system automatically sends notifications and reminders to clients about upcoming appointments, promotions, or personalized offers. This helps maintain active engagement with clients and increases the likelihood of repeat visits.
Pre-Visit Notifications: Notifications can be sent regarding the creation of an appointment, confirming that the salon has received information about the online booking.
Reminder of Upcoming Visit: Reminders can be sent a day and an hour before the visit or at another specified time.
Post-Visit Notifications
Feedback Request: Inquire whether the client enjoyed the experience and include a link to a review platform.
Invitation for a Return Visit: After a certain period following the visit, send a reminder to the client to schedule another appointment.
Financial Accounting and Analytics
The finance accounting and analytics functions in CRM systems for beauty salons in 2024 play an important role in ensuring financial stability, transparency of financial transactions, and informed decision making.
A CRM system keeps a record of financial transactions related to the provision of services and sale of products. Every transaction is recorded in the system, which ensures transparency in the financial flows of the salon.
Analytics in CRM systems allows salons to forecast future sales based on historical data. This helps in budget planning, defining marketing strategies and identifying opportunities to increase profits.
Best CRM system for beauty salons in 2024
DIKIDI is an advanced CRM system designed specifically for beauty salons, focused on providing effective management of business processes and improving customer experience.
The main features and capabilities of DIKIDI:
Client database management
DIKIDI provides complete customer database management, automating the collection and storage of customer information. Client profiles contain data on preferences, history of visits, and allow you to track their participation in the loyalty program.
Service enrollment and schedule management
The system provides a convenient mechanism for online service enrollment and schedule management. The interface allows clients to choose a master, services and convenient time, and salon staff – to effectively distribute the workload and provide clients with optimal service.
Financial accounting and analytics:
DIKIDI includes a finance accounting module, automating the processes of financial accounting, invoicing and tracking financial performance. Integrated analytical tools allow you to analyze service performance, margins and sales.
Loyalty and Feedback System
An integrated loyalty system helps salons create and manage loyalty programs, offering customers personalized bonuses and discounts. The feedback collection mechanism allows to evaluate the level of satisfaction with the service.
Marketing and promotion
DIKIDI provides tools for creating and running marketing campaigns, including sending personalized offers and notifications. Integration with social media and other channels allows salons to effectively promote themselves and attract new clients.
Information security
The system provides a high level of security for customer information and business data using state-of-the-art encryption technologies and security measures.
Mobility and accessibility
DIKIDI provides a mobile application, providing mobility for employees and convenience for clients to book and manage their services.
