Email marketing is a complex subject. However, your emails may frequently get lost in the shuffle of your consumers’ inboxes, or worse, their spam folders. In order to operate successful email marketing campaigns, you’ll need to stay up to date on current email marketing best practices. Let’s discuss the best email marketing tips you can apply to your campaigns.
Pro Email Marketing Tips
1. Choose Clear and Clickable Subject Lines
People receive dozens of emails every day. Every company tries to raise engagement via email: from sending daily tips for productivity apps to monthly blog newsletters. So it’s quite possible for yours to be lost in them. This is why good subject lines are so important. Those are the first things that can catch someone’s attention so you want for it to be real good.
Make your subject lines clear and shorter than 50 characters so they don’t get cut off, use enticing and action-oriented language. In other words, do everything to appear likable and clickable right off the bat.
2. Write Personal and Personalized Emails
Personalization doesn’t start nor end with just addressing your receiver by their name. People can feel when your words are fake. In fact, 96% of customers have reported that they’ve received information or promotion that wasn’t even slightly relevant to them.
If you write mistargeted and non-relevant information, the customers will automatically delete your emails. This is why you need to perform proper research before writing to anyone. And avoid bulk emails, as they seem very insincere.
Some forms of personalization should be:
- Relevant information
- Timely emails
- Meeting subscriber’s needs
3. Perform A/B Testing
Testing is a must in every aspect of marketing. Email marketing is no different. Always test the most important elements of your campaign – like subject lines, body copy, layout, CTA buttons, images, etc. Use a registration software to find out which email options perform better. This way you can choose more suitable words and relatable content easier. A/B testing is also a great way to reevaluate your goals.
4. Write Captivating Content
Read any content optimization guide, and you’ll notice one similar thing in all of the – content is the most important part of every campaign. Even if you’ve convinced someone to open your email, it doesn’t guarantee that they’ll read the rest. After all, you work that hard for them to hear what you have to say. So you really wouldn’t want to lose this opportunity.
Keep your email short but explain why they need to be interested. Try to convince instead of bragging. If you’re going with a lengthy text, break it into paragraphs and bullet points. Use natural but formal language. Use email templates to make it more unique. Color blocks help to sepa=erate information topics and contrast your call-to-action buttons.
For today’s marketers, email marketing is still the favored medium. Email marketing may be used to advertise a new product or service, create a memorable customer experience, convert leads into customers, enhance your brand identity, and interact with your audience on a deeper level. When it comes to email marketing, it might be difficult at times. You can boost the number of opens and clicks on your emails and produce more leads by delivering enticing offers to the proper target groups and paying attention to the small elements that go into each email. And don’t forget to follow our tips for greater results!