Display advertisements, which come in a variety of sizes including square, half-page, and banner ads, are perhaps the online advertising strategy that most closely resembles print advertising.
But how well-versed in the various forms, applications, and goals of display advertising are you?
If “not very familiar” was your response, don’t worry; we’ve got you covered.
Similarly, if you are a PPC executive who wants to brush up on the fundamentals of display advertising and refresh your memory, this article is for you as well.
What is display advertising?
The general name for visual adverts seen on the internet is “display advertising,” sometimes known as “display marketing.”
These advertisements typically come in the shape of pictures, videos, or even GIFs.
Google display advertisements can appear on a variety of websites where your target demographic may already be online because they run across the whole Google Display Network.
The purpose of display advertising
Since there are currently over 4.66 billion internet users worldwide, internet use is growing every day. It should come as no surprise that one of the best venues to advertise your business and make money online.
People now have the convenience of shopping online with just a few clicks without leaving their homes due to the digital age. Display advertising can therefore be a potent tool for reaching your target market.
Display advertisements’ appealing visual format has the potential to drastically raise your brand’s visibility.
To mention a few advantages, display marketing can help you increase brand recognition and consistency, nurture leads, monitor performance, and assist the success of other PPC campaigns.
Types of Google Ads
Below I’ll talk about different types of Google Ads that will clear your understanding …
- Search Campaign:
Search engine optimization campaigns do exactly what they say they will.
Brands and marketers like I’M REKO can use Google Search Campaigns to display text ads across Google that are shown to users who are looking for specific products or services.
Advertisements using text are created for search campaigns by companies and brands based on the keywords they wish to rank for.
If a company selling audio products wanted to conduct a search campaign for a specific item like headphones, for instance, it could be designed to target consumers looking for headphones or things related to headphones.
§ Keywords Key:
Before launching a search advertising campaign, it is important to compile a list of relevant keywords.
In order to control when and where your advertisement appears, you must select the words and phrases that best describe your product or service.
Utilizing relevant, high-quality keywords for your campaign will help you connect with interested customers and match ad sites.
§ Display Campaign:
The Display Network uses Google’s wide range of website partners to display advertisements on a number of different Internet websites.
Your company’s advertisement may appear on third-party websites, at the top of a page, in the sidebar, or even in front of YouTube videos.
Google allows advertisements to run across multiple mobile apps as well as its email platform, Gmail. Display ads have many benefits for businesses.
For starters, Google collaborates with millions of websites and reaches more than 90% of Internet users, ensuring that your company’s advertisements are seen by as many people as possible.
- App Campaign:
Although they can be used in targeted advertising campaigns, app ads are a component of the display network just like video ads.
In these cases, apps will generate text, assets, and advertisements for you. The algorithm evaluates many of these combinations and frequently employs the best ones.
Brands and marketers can use Google Search Campaigns to display text ads across Google that are shown to users who are looking for specific products or services.
How Do Google Ads Operate?
You may be wondering how Google Ads work now that you know what they are and what types of campaigns are available.
A business must first specify which of the following three objectives it is trying to accomplish before launching a Google Ads campaign:
- More people calling the company
- Increasing traffic to your store
- Increasing the number of people who visit your website or landing page
The company must also decide whether to distribute the advertisement copy locally or internationally.
The next step is to tell Google in three short sentences or images what makes this company unique.
Google Ads is among the most effective advertising methods a company can use because of its authority and reach among other search engines.